Mercedes-Benz Launches New Ad Campaign for 2012 C-Class, Releases 70 Photos

Mercedes-Benz has kicked off a major advertising campaign for its facelifted C-Class series under the tagline “A Class Ahead”. The new model will be promoted across print media, TV, radio stationsa nd the Internet. While the TV advertisements are filmed in rural environments, the print ads put the C-Class in urban settings. Each advertisement highlights a specific feature of the 2012MY C-Class, such as the 20-second commercial called “Souvenir” (view below) that underlines the estate's 1,500-liter load capacity and the “Rocker”, dedicated to the interior of the car. In addition, the German automaker released a new photo gallery of the 2012My C-Class, which you can check out below.

VIDEO: 2012 Mercedes-Benz C-Class Coupe

We've already had an in-depth look at the new 2012 C-Class Coupe, but Mercedes-Benz has published the first official video of the two-door model before its official debut at the 2011 Geneva Motor Show. You can hit the jump to watch the clip for yourself. In Europe, the Stuttgart-based automaker's Audi A5 Coupe rival will come with a choice of up to of five direct-injection engines including 1.8

2012 Mercedes-Benz C-Class: Live Photos from Detroit

The refreshed Mercedes-Benz C-Class made its first public outing at a special media event in Detroit. Available in both sedan and estate variants with an all-new coupe model set to follow shortly after, the C-Class is scheduled to arrive in the U.S. in the summer of 2011.

The most notable cosmetic changes on the outside concern the redesigned front end with the L-shaped headlamps while the interior has been upgraded with a revised dashboard highlighted by the more finely detailed controls and a larger, high-resolution color display positioned on the center console.

Under the skin, Mercedes says fuel economy has been improved by as much as 15 percent, thanks to new direct-injection engines and the redesigned 7-speed automatic transmission. Along with the C350 that sports a more powerful V6 gasoline engine pushing out 302 hp and 273 lb-ft of torque (previously 268 hp and 258 lb-ft), U.S. buyers also get a newly introduced direct-injected turbocharged 4-cylinder engine returning a combined 24 MPG in the C250.

In addition, five new driver assistance systems ranging from the ATTENTION ASSIST drowsiness detection system through to the Blind Spot Assist are now available in the C-Class lineup, while the updated telematics offer new infotainment and navigation features.

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2012 Mercedes-Benz C-Class: Live Photos from Detroit

The refreshed Mercedes-Benz C-Class made its first public outing at a special media event in Detroit. Available in both sedan and estate variants with an all-new coupe model set to follow shortly after, the C-Class is scheduled to arrive in the U.S. in the summer of 2011.

The most notable cosmetic changes on the outside concern the redesigned front end with the L-shaped headlamps while the interior has been upgraded with a revised dashboard highlighted by the more finely detailed controls and a larger, high-resolution color display positioned on the center console.

Under the skin, Mercedes says fuel economy has been improved by as much as 15 percent, thanks to new direct-injection engines and the redesigned 7-speed automatic transmission. Along with the C350 that sports a more powerful V6 gasoline engine pushing out 302 hp and 273 lb-ft of torque (previously 268 hp and 258 lb-ft), U.S. buyers also get a newly introduced direct-injected turbocharged 4-cylinder engine returning a combined 24 MPG in the C250.

In addition, five new driver assistance systems ranging from the ATTENTION ASSIST drowsiness detection system through to the Blind Spot Assist are now available in the C-Class lineup, while the updated telematics offer new infotainment and navigation features.

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2012 Mercedes-Benz C-Class Coupe Photos Hit the Web

Official photos of the all-new 2012 Mercedes-Benz C-Class Coupe showed up on the internet today, revealing the exterior as well as the interior of the two-door model. Based on the refreshed C-Class that will bow at next week's Detroit Show, the newcomer in Mercedes' range features a sleeker and less complicated design than the larger and more expensive E-Class Coupe.

The front end of the car doesn't appear to differ from the sedan and estate models, but from the A-pillars and back, the Coupe gets its own unique styling with a more rakish roofline, a very Hoffmeister-like kink on the rear window and a redesigned rear end.

Not surprisingly, the interior is based off the one found in the rest of the C-Class models sporting the same revised dashboard.

We don't have any official information on the powertrain options, but the engine range will mirror that of the C-Class including force-fed four-cylinders and the latest 302HP V6. A V8-powered AMG model to rival BMW's M3 Coupe is also believed to be in the cards.

Kudos for the tip Michaël!

Via: Automobile

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