Edmonton, Alberta – Honda Canada has raised $112,578 for the Make-A-Wish children’s charity, through two weeks of fundraising initiatives during races in Toronto and Edmonton.Honda donated its sponsorship signage to Make-A-Wish Canada for Canadian IndyCar driver Paul Tracy’s race suit, pit signage and car.
Visitors to the Honda Indy Toronto and Hondy Indy Edmonton were invited to offer a donation in exchange for programming and interactive activities that included racing simulators, tire change pit stop challenges and other activities. For a donation, racing fans could also sign Tracy’s race suit.
Honda Canada matched funds raised by race fans dollar-for-dollar, while half the sponsorship of other Tracy sponsors, including Motegi Wheels, PHD, The Taylor Group and Grip Limited, were donated to the charity.
Source;
http://www.canadiandriver.com/2010/07/27/honda-raises-money-for-make-a-wish-canada.htm
