Honda CEO “Not Satisfied” With Automaker’s Recent Performance

Honda CEO Takanobu Ito criticized the “complacent” nature of his company at the Beijing Auto Show, taking aim at poor sales figures, a lack of product direction and a need to focus on improving the company’s hybrid systems.
Honda’s market share slid by 0.4 percent, with Ito citing the disappointing sales of the Insight hybrid as a particular sore spot. In Insight has been pitched as an alternative to the Prius, but poor reviews, lower fuel economy numbers and the lack of cachet surrounding the vehicle has seen the Insight get trounced in the sales race, with Toyota selling 5 times as many Prius hybrids.

The most surprising part of this candid interview was Ito’s admission that “It’s possible we grew complacent about the good performance of the Accord, Civic and CR-V.” The Accord recently lost a major Car and Driver comparison test to the Hyundai Sonata, while the CR-V has gone nearly 8 years without a re-design (that must be Bejing specific b/c the current CRV was redesigned in 2007 here in North America). Ito also cited Hyundai as a major threat, and said that Honda must change its course to compete with the Korean giant. “The biggest problem is we’re not selling the value of our products. We have to improve the performance of our products as well.”

Ito also announced plans for a new hybrid system for large cars, involving two large electric motors, one which charges the battery, the other which gives the gasoline engine a power boost. The system will be used on an upcoming Acura hybrid, as well as minivans and mid-size cars.

Honda has traditionally resisted a number of technologies employed by its competitors, including turbochargers, rear-wheel drive and V8 engines, and stuck to their formula of light-weight, efficient and practical vehicles. But Ito’s comments could indicate that the “Honda way” is beginning to falter, and some new direction is needed at the venerable Japanese firm.

Source;
http://www.autoguide.com/auto-news/2010/04/honda-ceo-not-satisfied-with-automakers-recent-performance.html

Beijing 2010: Honda Li Nian Everus sedan concept

I can't help but think that this concept is showing the direction that Honda may be going with the next generation Honda Civic....
The Beijing Motor Show is well under way, and Honda is showing off a new concept slated for the Chinese market. Called the Li Nian Everus, the car is the fruit of a partnership between the Japanese automaker and its Chinese partner, Guangqi Honda Automobile. We don't have too many details on the sedan other than the fact that at this point, it's nothing more than a concept.

Judging by the renderings, we're tempted to guess this thing has more than a little Civic DNA swimming around in its blood stream, though it looks like Honda raided the Acura design department for the car's less-than-traditional nose and rear-end.

Speaking of the Civic, it would make some sense if Honda swapped a little sheet metal and called it a day. Honda's compact is sold under the Dongfeng Honda banner, leaving Guangqi Honda Automobile without a comparable model. Our guess is that when the Everus comes to market, it will be slightly more upscale and boast more standard niceties than its sibling.

Source;
http://www.autoblog.com/2010/04/23/honda-li-nisn-everus-sedan-concept/