Rolls-Royce Motor Cars released a photo of the 102EX, an electric-powered version of its Phantom ultra-luxury sedan that the company plans to unveil during the Geneva Motor Show today at 10 a.m. ET.
The car, also known as the Phantom Experimental Electric or EE, is meant to test not only the feasibility of battery power for an outsize luxury car, but to help gauge potential acceptance of electric cars among longtime customers and potential new buyers.
The test car will go on an international tour during which customers, car enthusiasts, auto writers and others will get a chance to drive it and share their opinions with the company.
Rolls-Royce, which is a unit of BMW AG, says the information it gathers during test drives and in discussions will help guide its strategy for potentially developing alternative drive systems for its vehicles.
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