This 3rd Gen Corona was introduced September 1964, and was known in Japan for its range of body styles offered. Aside from the sedan, variants included a 3-door station wagon, two pickup variants, one of which had an extended cab with a canopy and a 5-door hatchback, which looked reminiscent of a Renault 16. The Corona appeared with a distinctly different appearance on the front of the vehicle, utilizing a slanted front and encompassing quad headlights within the boundaries of the grille. Previous generations used a single, two-way headlight installed on top and separate from the grille. The Italian designer Battista Farina assisted in the appearance of the new Corona. A public demonstration of the new Corona's performance was done on the Meishin Expressway, where the new model was tested to 100,000 kilometers (62,137.1 mi), and was able to sustain speeds of 140 km/h (87 mph). The Corona was released one year after the debut of the Corona's traditional competitor, the Nissan Bluebird. In March 1968, Toyota introduced a smaller vehicle to address the market that needed a more fuel efficient vehicle, called the Toyota Corolla. This allowed the next generations of the Corona to increase in size and offer more passenger and cargo room.
The Toyota automatic transmission, dubbed as Toyoglide, was introduced on this version of the Corona. The 4R engine that had a displacement of 1587 cc was equipped with a twin SU carburetor, and was capable of 90 bhp (67 kW; 91 PS). Disc brakes were also introduced for the front wheels. Exports of this Corona proved popular in the USA and Europe, with increased engine performance and durability improvements over previous versions. In September 1967, Toyota was producing 80,000 cars, with 30,000 being the Corona.
LV-64 Toyopet Corona DX
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